Mathilde has over 15 years of experience in the field of marketing studies.
She worked at OPINIONWAY, where she had the fascinating role of Director of Consulting in qualitative and ethnographic studies, addressing consumer, user, and stakeholder issues in various domains, including Mobility. She led diverse studies and protocols.
Today, Mathilde joins VALUEXCHANGE as Director of Research and Development. In a different professional realm, it's an exciting paradigm shift with the same desire: to address the challenges and expectations of those who bring events to life—visitors/participants/clients—and to provide the best possible experience. "In addition to the warmth and enthusiasm of the teams, what immediately attracted me is VALUEXCHANGE's commitment to thinking and proposing a new value proposition, providing a different, new experience for participants. We're changing the norms, changing the framework, and diving in!"