Performance Gaps Persist
It is true to say that trade fairs generate a high ROI, but not all events are equal. Drawing as many attendees as possible through the doors is all too often prioritised over driving qualified contacts to stands. Furthermore, performance measurement tools are limited, and exhibitors have to seek out their own ways of evaluating each aspect of their attendance.
ValueXchange leverages the power of new technology, including AI, Big Data and the IoT, to meet firms’ needs in terms of image, commercial development and brand awareness.
THE COOKIE CUTTER APPROACH HAS HAD ITS DAY.
More thought must be given to what attendees actually want. Today, they are looking for active and immersive experiences. Their craving for innovative concepts is currently not being met. Decision-makers are turning their backs on large gatherings due to the lack of personalisation.
ValueXchange tackles all these issues head-on by providing one-of-a-kind venues, personalised communications, compelling apps, and an engagement-focused technology strategy.