REINVENTING THE EVENT EXPERIENCE
Not all trade fairs are equal. A great many put attendee quantity before quality, ignoring the importance of driving qualified contacts to stands. Only a limited number offer planning and performance measurement tools, hampering post-event evaluation by exhibitors.
The need to deliver a revamped attendee experience that is tailored not only to attendee preferences but also to advertisers’ needs is often overlooked. On top of all that, decision-makers are deserting large gatherings in droves.
At ValueXchange, we leverage new technology to revolutionize the event experience. We provide new networking spaces, personalised communications and cutting-edge apps.
TODAY’S MARKET MUSTS
01
Shift our focus
- Take a 360° approach to deliver personalised services that address attendees’ needs across the board
- Identify new ways of configuring events and of pertinently sharing data
- Adopt a client-focused culture that fosters engagement, practicality and exclusivity
02
Innovate
- Harness new technology to enhance the in-person experience (AI, VR, AR, IoT, etc.)
- Connect experiences. Use the virtual sphere to augment the physical sphere
03
Embrace the here and now
- Embrace the here and now
- Deliver what is needed when it is needed
- Give attendees more than what they think they need
- Leverage on-site assistance to ensure attendees truly capitalise on events
OUR EVENT EXPERIENCE PHILOSOPHY
The power of events comes from bringing communities of interest together and making the magic of networking happen, and going forward the sector will continue to address brands’ needs for activation and engagement. It must, however, adapt to the new demands of modern-day marketing by embracing agility, personalisation, multichannel presence, efficiency and sustainability. ValueXchange adopts an innovative approach to events by intelligently harnessing new technology and reinventing the attendee experience.
Olivier CADI
CEO, VALUEXCHANGE
OUR DEVELOPMENT PRIORITIES
- DIGITAL
Introduce new technology to improve networking, enhance the event experience, deliver bespoke content, and make clients’ lives easier.
- Editorial
Provide a rich and compelling programme that sparks emotion, includes hybrid events and maximizes learning opportunities.
- FESTIVALISATION
Bring together the most creative minds from the worlds of business, technology, science, art and culture to inform, educate and inspire.
SHAPING AN EXCITING NEW EXPERIENCE
A transparent, inspiring and wow-worthy attendee experience. Immersive and interactive tools. Appealing venues. Simple and intuitive attendee interaction.
How to improve the visitor experience:
- Rethink the way in which brands and attendees interact
- Provide more engaging learning formats
- Invite celebrity or VIP speakers
- Design events that are more fun and inspiring
- Offer more bespoke digital solutions
- Provide client support across all channels
- Adopt a more responsible and sustainable approach
- Improve attendee matchmaking